Since 2007 Matteo Rovella has worked (before in Italy, later in Madrid) as creative and video director of advertising campaigns and promotion of the image of companies and professionals, personally playing the role of photographer, camera operator, post-producer and D.o.P., supported by his team.
Socrates said: The way to gain a good reputation is to endeavor to be what you desire to appear.
This means that photography can also positively influence reality and not only the image it represents.
In fact, we're proud to observe that the mere act of creating an image (as with adv campaigns) oriented to a perfectionist representation, motivates and inspires changes in form and content of realities, giving thus an opportunity to our clients to get an added value which goes beyond the image: a real concrete improvement in their businesses, rather than a merely visual or circumstantial one.